Inserting an already renowned brand into a new geographic market requires many steps. Among different aspects of managing a brand, making it known and fixing it in the minds of consumers is one of the planning challenges that require varied actions and strategies.
With technology, the ease of transmitting mass and repetitive messages is increasingly widespread, but traditional media still proves its value within branding strategies.
BVZ created a media action for Breton Porto Alegre that became a case for Imobi, the company that manages advertising spaces in Porto Alegre. Read more.
Inserting an already renowned brand into a new geographic market requires many steps. Among different aspects of managing a brand, making it known and fixing it in the minds of consumers is one of the planning challenges that require varied actions and strategies.
With technology, the ease of transmitting mass and repetitive messages is increasingly widespread, but traditional media still proves its value within branding strategies.
BVZ created a media action for Breton Porto Alegre that became a case for Imobi, the company that manages advertising spaces in Porto Alegre. Read more.
Inserting an already renowned brand into a new geographic market requires many steps. Among different aspects of managing a brand, making it known and fixing it in the minds of consumers is one of the planning challenges that require varied actions and strategies.
With technology, the ease of transmitting mass and repetitive messages is increasingly widespread, but traditional media still proves its value within branding strategies.
BVZ created a media action for Breton Porto Alegre that became a case for Imobi, the company that manages advertising spaces in Porto Alegre. Read more.
Inserting an already renowned brand into a new geographic market requires many steps. Among different aspects of managing a brand, making it known and fixing it in the minds of consumers is one of the planning challenges that require varied actions and strategies.
With technology, the ease of transmitting mass and repetitive messages is increasingly widespread, but traditional media still proves its value within branding strategies.
BVZ created a media action for Breton Porto Alegre that became a case for Imobi, the company that manages advertising spaces in Porto Alegre. Read more.
Frequency and recognition
Breton Porto Alegre was the first client to have a campaign with 350 simultaneous signs in the city, in addition to the digital panels of two newsstands. In 28 days of campaign, the projected reach is over 5 million people, with a quick return of comments and interactions on social networks, citing the “invasion” of the brand in the city and commenting on the opening of the store in the capital.
“Our signs are a unique project, a bold product that needed a customer to think big and embark with us to prove an idea in which we believed so much. With the entry of Breton, we took a luxury brand for corner signs, a product that still had, until then, some reservations for high-end brands. Even with the well-aligned expectations between the companies, the result ended up surprising for both sides. The great capillarity of the signs quickly made the Breton brand known throughout the city. This, in addition to giving the brand great visibility, the Breton project showed the strength of corner signs as street furniture, provoking curiosity and desire in small, medium and large advertisers who want to achieve the results of presence and brand awareness. by Breton.”
Daniel Costa – Founder and General Director of Imobi
Breton Porto Alegre was the first client to have a campaign with 350 simultaneous signs in the city, in addition to the digital panels of two newsstands. In 28 days of campaign, the projected reach is over 5 million people, with a quick return of comments and interactions on social networks, citing the “invasion” of the brand in the city and commenting on the opening of the store in the capital.
“Our signs are a unique project, a bold product that needed a customer to think big and embark with us to prove an idea in which we believed so much. With the entry of Breton, we took a luxury brand for corner signs, a product that still had, until then, some reservations for high-end brands. Even with the well-aligned expectations between the companies, the result ended up surprising for both sides. The great capillarity of the signs quickly made the Breton brand known throughout the city. This, in addition to giving the brand great visibility, the Breton project showed the strength of corner signs as street furniture, provoking curiosity and desire in small, medium and large advertisers who want to achieve the results of presence and brand awareness. by Breton.”
Daniel Costa – Founder and General Director of Imobi