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Perspective

A campaign for the second phase launch of FRAD.E Vilas. Get to know the project.

The upscale real estate market is based on its ability to provide unique experiences through special developments, such as the residences of the FRAD.E Vilas complex.

BVZ arrived at an important moment in the project’s second launch phase and has achieved, through various proactive actions, to reveal to the public the endless possibilities offered by this project. In addition to the unique architecture and numerous amenities, the project also enjoys unparalleled landscapes of the translucent sea together with the beautiful and rich natural settings, characteristics that make Angra dos Reis a true paradise.

Through the concept “Your perspective of happiness”, it was possible to create materials, events and actions that provided the public with an idea of ​​everything that encompasses the true FRAD.E experience.

For the second launch phase of Frade Vilas, BVZ was responsible for creating and planning actions that would create public interest and return focus to the project. Among these actions, transformation of FRAD.E into a reference for fine art, world class gastronomy, sports and leisure were the main focus areas.

The upscale real estate market is based on its ability to provide unique experiences through special developments, such as the residences of the FRAD.E Vilas complex.

BVZ arrived at an important moment in the project’s second launch phase and has achieved, through various proactive actions, to reveal to the public the endless possibilities offered by this project. In addition to the unique architecture and numerous amenities, the project also enjoys unparalleled landscapes of the translucent sea together with the beautiful and rich natural settings, characteristics that make Angra dos Reis a true paradise.

Through the concept “Your perspective of happiness”, it was possible to create materials, events and actions that provided the public with an idea of ​​everything that encompasses the true FRAD.E experience.

For the second launch phase of Frade Vilas, BVZ was responsible for creating and planning actions that would create public interest and return focus to the project. Among these actions, transformation of FRAD.E into a reference for fine art, world class gastronomy, sports and leisure were the main focus areas.

The upscale real estate market is based on its ability to provide unique experiences through special developments, such as the residences of the FRAD.E Vilas complex.

BVZ arrived at an important moment in the project’s second launch phase and has achieved, through various proactive actions, to reveal to the public the endless possibilities offered by this project. In addition to the unique architecture and numerous amenities, the project also enjoys unparalleled landscapes of the translucent sea together with the beautiful and rich natural settings, characteristics that make Angra dos Reis a true paradise.

Through the concept “Your perspective of happiness”, it was possible to create materials, events and actions that provided the public with an idea of ​​everything that encompasses the true FRAD.E experience.

For the second launch phase of Frade Vilas, BVZ was responsible for creating and planning actions that would create public interest and return focus to the project. Among these actions, transformation of FRAD.E into a reference for fine art, world class gastronomy, sports and leisure were the main focus areas.

The upscale real estate market is based on its ability to provide unique experiences through special developments, such as the residences of the FRAD.E Vilas complex.

BVZ arrived at an important moment in the project’s second launch phase and has achieved, through various proactive actions, to reveal to the public the endless possibilities offered by this project. In addition to the unique architecture and numerous amenities, the project also enjoys unparalleled landscapes of the translucent sea together with the beautiful and rich natural settings, characteristics that make Angra dos Reis a true paradise.

Through the concept “Your perspective of happiness”, it was possible to create materials, events and actions that provided the public with an idea of ​​everything that encompasses the true FRAD.E experience.

For the second launch phase of Frade Vilas, BVZ was responsible for creating and planning actions that would create public interest and return focus to the project. Among these actions, transformation of FRAD.E into a reference for fine art, world class gastronomy, sports and leisure were the main focus areas.

In addition to the launch event, the first major action involved an exclusive exhibition by the artist Flávia Junqueira, including a gallery exhibition and an interactive installation that received more than 500 visitors. The show, entitled “Revoada”, featured elements that reflect our childhood and amusement parks, such as balloons and mirrors, inviting visitors to relive those enchanted moments again.

In addition to the launch event, the first major action involved an exclusive exhibition by the artist Flávia Junqueira, including a gallery exhibition and an interactive installation that received more than 500 visitors. The show, entitled “Revoada”, featured elements that reflect our childhood and amusement parks, such as balloons and mirrors, inviting visitors to relive those enchanted moments again.

In parallel with the Revoada exhibition, another action promoted by BVZ took place and had very positive repercussions.

A Beach Tennis experience was the first sporting event designed as a way to promote a lifestyle that values ​​sport and local beauty, elements that are very present at FRAD.E Vilas. Soon, other events involving sports such as Golf and Tennis will be announced, as a way of demonstrating the versatility of FRAD.E as a focal point of a healthy lifestyle that only the practice of sports can provide.

BVZ’s actions for FRAD.E Vilas also plan several other events that involve, ranging from artistic interventions to other sports events, using these varied programs as a way of reinforcing the overall proposal that combines well-being, comfort, unique beauty and exclusivity, qualities so well expressed by this project.