Brands with a history always include great potential for success, especially when their communication remains in tune with the evolution of consumer needs and desires. This is the case of Kurotel, a spa and hotel with more than 40 years of history, including international recognition for the hotel and the spa.
As part of a major brand repositioning project, BVZ was responsible for the development of new audiovisual content, seeking more up-to-date communication in line with the client’s new goals, and including, the complete restructuring of Kurotel’s website, both in terms of design and functionality.
As part of a major brand repositioning project, BVZ was responsible for the development of new audiovisual content, seeking more up-to-date communication in line with the client’s new goals, and including, the complete restructuring of Kurotel’s website, both in terms of design and functionality.
Focus on experience
Focus on experience
For the new website, the main objective was to provide a pleasant and effective experience for both customers and administrators. To accomplish this, we did a complete redesign of the online environment, with more fluid and intuitive navigation, to facilitate interactions. This development included tools and languages to optimize the site’s performance at all levels.