The digital world has transformed desires, but it has not changed the essence of being human and relating to the surrounding space. The first Saccaro campaign carried out by BVZ sought to express this relationship in a subtle and contemporary way, both online and in print, with language that adheres to the brand’s customer base.
The digital world has transformed desires, but it has not changed the essence of being human and relating to the surrounding space. The first Saccaro campaign carried out by BVZ sought to express this relationship in a subtle and contemporary way, both online and in print, with language that adheres to the brand’s customer base.
The digital world has transformed desires, but it has not changed the essence of being human and relating to the surrounding space. The first Saccaro campaign carried out by BVZ sought to express this relationship in a subtle and contemporary way, both online and in print, with language that adheres to the brand’s customer base.
The digital world has transformed desires, but it has not changed the essence of being human and relating to the surrounding space. The first Saccaro campaign carried out by BVZ sought to express this relationship in a subtle and contemporary way, both online and in print, with language that adheres to the brand’s customer base.
70 years
of
habitat
design
The challenge in launching the Saccaro Indoor 2019 Collection, was to reposition the brand in the current furniture market, without significantly diverging from Sacarro’s decades long concept: the habitat design. The relationship between man and his environment would still be focus, but now in a more modern, digital, and global context.
The challenge in launching the Saccaro Indoor 2019 Collection, was to reposition the brand in the current furniture market, without significantly diverging from Sacarro’s decades long concept: the habitat design. The relationship between man and his environment would still be focus, but now in a more modern, digital, and global context.
A real character
A young and cosmopolitan Pedro Andrade was our choice to personify Saccaro’s brand in the campaign. Pedro hosts a TV program that shows interesting places around the world from a new perspective, making him the perfect person to express the contemporary, international and, at the same time, classic essence of Saccaro’s furniture.
To present the brand products, we recreated Pedro’s loft, located in New York, at the Saccaro factory, located in Caxias do Sul. The result was a series of impeccable images, which show Saccaro’s products in its most beautiful and unique details.
Full-service campaign
Conceived from the beginning for both on and offline channels, the campaign includes videos and images for social networks, digital banners, email marketing, magazine ads, just to name a few.
Discover the catalogDiscover the launch page
In addition to promoting Saccaro’s campaign, Pedro Andrade is also a partner in Relazione, a competition for architects and designers, whose prize, in 2019, was a trip to New York City. In addition to recording video for the promotion, he is also responsible for endorsing to NY trip program for the winners.
Full-service campaign
Conceived from the beginning for both on and offline channels, the campaign includes videos and images for social networks, digital banners, email marketing, magazine ads, just to name a few.
Discover the catalogDiscover the launch page
In addition to promoting Saccaro’s campaign, Pedro Andrade is also a partner in Relazione, a competition for architects and designers, whose prize, in 2019, was a trip to New York City. In addition to recording video for the promotion, he is also responsible for endorsing to NY trip program for the winners.